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Driving DTC Growth Through Rich Product Storytelling
Grazly, founded by two brothers on their own healing journey, is bringing nose-to-tail ancestral products to mainstream consumers. Barrel collaborated with Grazly to reimagine their website to streamline the customer journey, boost retention through a new subscription program, and increase conversions by educating customers on the health benefits of their high-quality, all-natural products.
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Our Partners
Apps & integrations on this project.
We partnered with Grazly to drive sustainable growth by redesigning their site to boost conversions, build trust through education, and strengthen retention with a new subscription program.
To support Grazly’s expanding product line, we redesigned the navigation to create a frictionless shopping experience, featuring Variety Packs to boost AOV and attract new customers.
We reimagined Grazly’s product pages to drive conversion and long-term growth by simplifying subscriptions, integrating dynamic upsells, and building trust through ingredient transparency and UGC.
We migrated Grazly’s subscription program to streamline the subscription experience and drive AOV through a customizable Build-A-Bundle experience.
To drive conversions and subscription revenue, we built a robust cart featuring dynamic upsells, a gift with purchase bar, and subscription upsells.
We created custom graphics to extend Grazly's brand system and tell the unique story of each of their nutrient-packed products.
Impact
After the website optimizations launched, Grazly experienced significant revenue growth and improved conversion performance.
200%↑
revenue growth
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