Launching a Premium Juicer Brand to the US Market

Hurom, the South Korea-based makers of premium juicers, came to us as they looked to reboot and grow their brand in the United States. We reimagined their website on Shopify, and continued collaborating with them on a number of digital marketing initiatives from various campaigns to social media marketing.

Visit Website

Our Partners

Apps & integrations on this project.

The new Hurom site showcased their impressive technology, supported upcoming product launches, and drove conversions with engaging features that simplified finding the perfect product.

For a high-consideration tech product like a Hurom juicer, we built a series of retargeting ads to stay top-of-mind throughout the multiple touchpoints needed before customers commit to purchase.

We created a custom landing page directing paid social traffic that highlights Hurom juicers’ key benefits and differences while showcasing top products and reviews to boost conversion.

The product detail page highlights Hurom’s versatility by showcasing what it can juice, included accessories, related recipes, and customer reviews, educating customers and keeping them engaged to reduce site abandonment.

To reduce bounce rate on the site, we created an on-site comparison chart where customers could add the products directly to the comparer without ever needing to leave the site. This was integrated throughout the shopping experience so they could add their favorite products while they are browsing.

We launched a Black Friday Cyber Monday campaign for Hurom's holiday season. This included art directing holiday-themed photography, a landing page, emails, and ad creative.

To build customer retention, we build a robust email marketing ecosystem to support the Hurom team when they announced a new product, highlighted a recipe, or promoted a sale.

Interested in collaborating on a project?

Get Started

Explore More Work

Khloud

Launching a New Snack Brand Built for Long-Term Omnichannel Expansion

Zatarain's

Modernizing a Renowned New Orleans Food and Spice Brand

Bastide

Building Bastide for Global Expansion

Anthony's Goods

Driving DTC Growth for an All-Natural Pantry Staple Brand

Dr. Jart+

Launching Dr.Jart+’s First US Ecommerce Website on Shopify

Oishii

Seamless Ordering and In-Store Pickup

Grazly

Driving DTC Growth Through Rich Product Storytelling

Once Upon A Farm

Building LTV and AOV Through Subscription and Build-A-Bundle