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Launching a Premium Juicer Brand to the US Market
Hurom, the South Korea-based makers of premium juicers, came to us as they looked to reboot and grow their brand in the United States. We reimagined their website on Shopify, and continued collaborating with them on a number of digital marketing initiatives from various campaigns to social media marketing.
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The new Hurom site showcased their impressive technology, supported upcoming product launches, and drove conversions with engaging features that simplified finding the perfect product.
For a high-consideration tech product like a Hurom juicer, we built a series of retargeting ads to stay top-of-mind throughout the multiple touchpoints needed before customers commit to purchase.
We created a custom landing page directing paid social traffic that highlights Hurom juicers’ key benefits and differences while showcasing top products and reviews to boost conversion.
The product detail page highlights Hurom’s versatility by showcasing what it can juice, included accessories, related recipes, and customer reviews, educating customers and keeping them engaged to reduce site abandonment.
To reduce bounce rate on the site, we created an on-site comparison chart where customers could add the products directly to the comparer without ever needing to leave the site. This was integrated throughout the shopping experience so they could add their favorite products while they are browsing.
We launched a Black Friday Cyber Monday campaign for Hurom's holiday season. This included art directing holiday-themed photography, a landing page, emails, and ad creative.
To build customer retention, we build a robust email marketing ecosystem to support the Hurom team when they announced a new product, highlighted a recipe, or promoted a sale.
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