Introducing DTC Patterns, marketing & UX insights from real purchases. Start exploring »
Our mobile first design created a seamless experience between the desktop and mobile ordering flow
Our technical approach ensured that all customers were recommended the best plan for their lawn's needs.
Users can find their custom plan with just their zip code.
Essential automated emails provide a robust and educational onboarding experience.
Unique email campaigns continue the experience with moments of delight and inspiration.
Landing pages tied to email campaigns provide opportunities for A/B testing structure and messaging.
Paid ads and organic posts showcase instead’s key differentiators.
© Barrel LLC 2022