instead is a one-of-a-kind fertilizer and grass seed program made from real, natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it.

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Our mobile first design created a seamless experience between the desktop and mobile ordering flow

Technical Approach

Our technical approach ensured that all customers were recommended the best plan for their lawn's needs.

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Users can find their custom plan with just their zip code.

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Essential automated emails provide a robust and educational onboarding experience.

Unique email campaigns continue the experience with moments of delight and inspiration.

Landing pages tied to email campaigns provide opportunities for A/B testing structure and messaging.

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Paid ads and organic posts showcase instead’s key differentiators.

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