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Building KIND's Omnichannel Strategy
KIND Snacks is a healthy snacks brand all about doing the KIND® thing. We were excited when the KIND team first approached us to help them launch their new product line, Strong & KIND and build out custom partnership landing pages. We’ve worked on a variety of projects to help KIND further expand and grow their presence online.
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Optimizing for Growth
Since our initial engagement, we’ve worked on a variety of projects to help KIND further expand and grow their presence online. These projects included a reimagined e-commerce experience to integrate subscriptions and better showcase product benefits, a complete overhaul of the KIND website’s codebase to more efficiently integrate WordPress and Magento, and numerous digital marketing campaigns to promote products throughout the year.
Evolving KIND's Ecommerce Strategy
As KIND’s product lines continued to grow, it became a priority to evolve their ecommerce store. Based on user insights, our focus for the redesign was to highlight product benefits, seamlessly integrate subscription, and create an easy pathway to finding products by ingredients and nutrients.
Increasing KIND's Brand Awareness Through Digital Marketing
To drive traffic to the online store, we worked closely with KIND’s marketing team to design unique campaigns to promote specific products throughout the year. Each campaign included various creative assets including email designs and animated homepage banners.
Growing the Site for Global Expansion
We designed and launched unique websites for KIND’s expansion into the UK and Canadian markets. We worked closely with the KIND team to gather insights and highlight key content for these audiences.
Launching New Products to Market
We continued to work with the KIND Snacks team to launch the KIND Protein bar to the UK market. The micro-site featured animations and interactions to communicate the healthy (and tasty!) benefits of the new bars.
Highlighting KIND's Humanitarian Impact
Every month, The KIND Foundation supports individuals and organizations working to make the world a little kinder with $10,000. We built a custom voting platform on WordPress called KIND Causes to bring this program to life. The platform provides users with the ability to submit and vote on causes, share causes for additional votes, view past causes, and create a profile to track their votes and submissions.
Highlighting New Brand Partnerships
Along with our website optimization work, we built a number of campaign landing pages to launch new products and partnerships. This allowed KIND to expand their audience, as they tapped into the existing community of partners.
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