Legendairy Milk partnered with Barrel to evolve its website as the brand expanded from lactation-focused supplements into broader women’s wellness. Together, we set out to create a digital experience that reflected this next chapter, drove customer acquisition, highlighted ingredient transparency, and guided women into new categories while preserving the trust and community they’d built.

We kicked off with a BFCM audit, identifying opportunities to improve site speed, streamline checkout, and lift conversions during peak shopping moments. The project drew on Barrel’s expertise in repositioning CPG brands while keeping ingredient information and storytelling at the center of the experience.