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Launching Whole30-Approved Ready-to-Drink Juices
Medlie makes plant-based juices and veggie shots simple and convenient for health-conscious consumers. We partnered with them to launch their first e-commerce site, drive subscriptions, and support marketing efforts to boost customer acquisition.
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Barrel collaborated with Medlie to bring their new branding to life through a website that promotes healthy living, drives subscription growth, and enables personalization with an engaging build-a-box experience.
Inspired by Medlie’s packaging, we crafted a digital brand identity that brings the brand to life online through custom graphics and illustrations, including bespoke ingredient visuals for nutrition labels across all product pages.
To drive subscription growth and retention, we created a custom 'Build Your Own Crate' experience that allows customers to easily mix and match their favorite flavors.
We designed a dynamic product page template that serves as an educational hub, highlighting health benefits, and showcasing high-quality ingredients with clear nutrition labels.
As part of our ongoing partnership, we created a Whole30 landing page to showcase the product's quality and attract customers who are interested in or already following the Whole30 program.
As part of our e-commerce strategy, we developed a series of email automations to better serve Medlie’s customers, welcome new members to the brand, and increase conversion.
We developed a targeted awareness campaign to drive traffic to Medlie’s website, boost brand recognition, and highlight its unique value to health-conscious consumers.
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