Medlie / Barrel — CPG Commerce Agency

Launching Whole30-Approved Ready-to-Drink Juices

Medlie makes plant-based juices and veggie shots simple and convenient for health-conscious consumers. We partnered with them to launch their first ecommerce site, drive subscriptions, and support marketing efforts to boost customer acquisition.

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A Strategic Launch for Medlie

In addition to designing and launching the new website on Shopify, we’ve worked on several projects to help Medlie grow their digital presence. As part of our ongoing relationship, we’ve completed custom landing pages, built out Medlie’s subscription service, and lead the team through various marketing campaigns and product launches.

Boosting Retention With a Build Your Crate Feature

To drive subscription growth and retention, we created a custom Recharge-powered 'Build Your Own Crate' experience that allows customers to easily select their favorite soups and set a delivery frequency. The bundle builder encourages personalization and long-term engagement by highlighting the health benefits of consistently enjoying Medlie.

A Flexible Product Page Built for Growth

We designed a product page template that acts as a holistic hub for product education. The page highlights health benefits, showcases high-quality ingredients with prominent nutrition labels, and encourages bundling to drive discovery and subscriptions. A back-end color theme picker brings each flavor and product type to life with a bold look.

Establishing a Refreshed Digital Brand Identity for Medlie

Inspired by the Medlie packaging, we developed a digital brand identity to bring the brand to life online and communicate the product’s benefits. This included custom graphics and illustrations as well as custom ingredient graphics for the nutrition labels across all of the product pages.

Driving Awareness and Traffic Through Whole30 & Influencers

As part of our ongoing partnership, we created a Whole30 landing page to showcase the product's quality and attract customers who are interested in or already following the Whole30 program.

Driving Engagement Through Email Automations

As part of our ecommerce strategy, we developed a series of email automations to better serve Medlie’s customers, welcome new members to the brand, and increase conversion.

Driving Traffic With Awareness Ads

We developed a targeted awareness campaign to drive traffic to Medlie’s website and boost brand recognition. Leveraging Facebook ads and custom-designed social media graphics, we aimed to engage health-conscious consumers and highlight Medlie’s unique value proposition. Digital ads were a key strategy to capture audience interest, educate them on the benefits of Medlie’s nutrient-rich juices, and ultimately drive conversions.