MOSCOT / Barrel — CPG Commerce Agency

Reimagining the Digital Experience for an Iconic Eyewear Brand

MOSCOT is a New York institution known worldwide for its heritage craftsmanship and distinctive downtown style. Barrel partnered with the MOSCOT team to relaunch their site on Shopify, translating the in-store experience into a digital one that brings the brand’s history to life while guiding customers to their perfect pair.

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Apps & integrations on this project.

The Challenge

MOSCOT’s highly personal, service-driven retail experience set a high bar for ecommerce. The challenge was to capture that same level of care, expertise, and storytelling online while making it easier for customers to discover styles, customize lenses, and shop with confidence.

We designed a digital experience that reflects MOSCOT’s craftsmanship and family legacy, translating the warmth and expertise of the in-store journey into an engaging ecommerce environment.

A reimagined navigation makes it easier to explore frames by style, fit, and function, helping customers quickly find the right pair while encouraging deeper browsing across the collection.

Each product page was designed to guide confident decisions, layering in fit guidance, design stories, and styling tips alongside a clear path to lens and prescription selection.

We built a HIPAA-compliant customization experience that simplifies prescription uploads, lens add-ons, and order review, making a complex process feel intuitive and trustworthy.

An enhanced store locator spotlights MOSCOT’s global footprint and encourages customers to experience fittings and service in person, reinforcing a true omnichannel journey.

Why It Matters

MOSCOT’s new digital experience honors more than a century of heritage while meeting the expectations of today’s online shopper. By blending storytelling, service, and seamless customization, the site now acts as a true extension of the in-store experience, strengthening customer trust, increasing conversion, and setting the brand up for continued global growth.