A New Face for an Iconic Heritage Eyewear Brand

MOSCOT is a NYC institution renowned worldwide for its iconic eyewear. They infuse their downtown aesthetic with over 100 years of eyewear expertise. To reimagine the MOSCOT site, Barrel relaunched their site on Shopify to blend the in person experience, bring the brand's rich history to life, and to guide customers through finding their perfect pair of glasses.

Visit Website

Our Partners

Apps & integrations on this project.

Bringing the Personality of the Brand and Founding Family to Life

Renowned for their brick-and-mortar establishment in New York, MOSCOT partnered with Barrel to replicate their exceptional in-person service and quality through their new site. The site celebrates craftsmanship of the glasses, shares the story behind the family-owned business, and guides customers in finding their perfect pair of glasses.


revenue YOY

Telling the Story Behind Each Uniquely-Designed Frame on the PDP

The product detail page provides customers with valuable insights about the fit, style, and functionality of the glasses. Infused throughout the page are helpful styling tips and the narrative behind the design of each pair to make these glasses stand out from their competitors. The product page also makes it easy for customers to select their lenses and prescription so their glasses are personalized for their vision needs.

MOSCOT Website Design

Connecting Customers World-Wide to the Perfect Pair of Glasses

MOSCOT's store locator encourages customers to visit one of their world-wide stores to discover the impressive range of products and have their glasses fitted to their face.

MOSCOT Design System

HIPPA Compliant Lens Flow

The HIPPA compliant lens flow provides a seamless shopping and customization experience. The lens flow walks the customer through selecting their size, uploading their prescription, and choosing the lens add-ons. The customized lens product is then added to their cart and the selections are clearly itemized so the customer has a confirmation what they selected.

MOSCOT Lens Flow

Interested in collaborating on a project?

Get Started

Explore More Work

Patagonia Provisions

Shopify 2.0 Migration & Subscription Optimization

Encore Bag

Launching a Luxe, Circular Fashion Brand


A Community Gaming Site With a Bespoke Subbrand


Repositioning Joovv as an Industry Leader

Dr. Jart+

Launching Dr.Jart+’s First US Ecommerce Website on Shopify

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

Rowing Blazers

Relaunching a Luxury Streetwear Site Built for Global Expansion


Building Customer Retention Through Chocolate Subscription Boxes and Loyalty