PuraVida Foods / Barrel — CPG Commerce Agency

A Fresh Digital Flagship for PuraVida’s Frozen Food Expansion

PuraVida Foods creates healthier frozen meals using its Cryo Crafted™ process, preserving real roasted flavor, texture, and nutrition. The brand partnered with Barrel to redesign its website so it could continue selling DTC while expanding education, retail visibility, and B2B support.

Visit Website

Our Partners

Apps & integrations on this project.

The Challenge

PuraVida needed a site that felt credible, flavorful, and nourishing while explaining what makes their frozen meals different. As the brand is shifting toward retail and B2B, the digital experience also needed stronger storytelling, a store locator, and partner-focused resources.

We redesigned PDPs around the Cryo Crafted™ process, highlighting real textures, nutritional benefits, and ingredient transparency through elevated photography and clear, confidence-building copy.

A new store locator and retail-focused pages help customers discover PuraVida in nearby stores and support ongoing retail expansion.

We added a Become a Partner page and wholesale-friendly resources on PDPs that quickly communicate the brand’s process, product quality, and buyer value.

Integrated testimonials and UGC build confidence in taste, quality, and real-world results which is essential in a crowded frozen aisle.

We created a dedicated landing page for KidsLife that appeals to both parents and kids while celebrating the product’s design.

Recipes support SEO by engaging customers who discover PuraVida in stores and then search for cooking inspiration once they bring the product home.

Refreshed About, Brand Standards, and Process pages articulate PuraVida’s mission, values, and craft in a clear, compelling way.

Why It Matters

The redesigned site positions PuraVida as a premium frozen food brand while supporting retail discovery and wholesale readiness, creating a flexible digital foundation built for long-term growth.