Roti is a premium fast-casual Mediterranean brand built around real ingredients, bold flavor, and dietary flexibility. Following its acquisition by Edible Brands, the company entered a new phase of growth. We partnered with Roti to migrate and relaunch its website on Shopify, aligning with a brand refresh and building a scalable foundation for U.S. and international expansion.
Apps & integrations on this project.
As Roti expanded, its digital experience needed to drive seamless ordering, connect customers to nearby locations, and support a growing mix of channels. At the same time, the brand was refining its identity, creating an opportunity to bring that to life through a more vibrant and conversion-focused site.
The result is a scalable digital ecosystem that supports Roti’s growth across locations, channels, and markets. By combining a strong brand identity with a performance-driven experience, the site now serves as a central hub for ordering, discovery, and expansion as the brand continues to grow.
