Secret Nature / Barrel — CPG Commerce Agency

Building an Educational Brand Hub for Secret Nature

Founded in 2017 by legacy cannabis operators and holistic health practitioners, Secret Nature creates premium CBD flower and extracts grown indoors with organic, craft-level precision. The team partnered with Barrel to reimagine their digital ecosystem, elevating the Shopify experience and email program to reflect the brand’s quality and deepen customer education.

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The Challenge

Secret Nature needed a digital experience that matched the quality and care behind its products. The team wanted to better highlight their indoor growing process, craftsmanship, and holistic philosophy while creating a more educational and intuitive shopping journey for both new and returning customers.

We redesigned Secret Nature’s digital experience to be premium and education-forward, blending premium design with storytelling that highlights their mission, history, and artisanal cultivation.

Educational touchpoints were intentionally woven throughout the site to help shoppers understand strain effects, cannabinoids, terpene profiles, and the brand’s meticulous indoor growing process. These moments built trust and supported easier decision-making.

We designed a custom storytelling page inspired by Secret Nature’s organic indoor cultivation. The page gives customers a behind-the-scenes look at how the brand grows, breeds, and refines its proprietary genetics, helping differentiate the experience from typical CBD brands.

On product detail pages, we emphasized each product’s sensory characteristics and functional benefits through clear, intuitive modules. Shoppers can explore flavor notes, strain effects, and premium quality markers to make confident choices.

We rebuilt the blog experience to serve as a resource center for CBD knowledge. Articles now provide lifestyle guidance, product education, and clinically informed insights to support both first-time customers and long-term enthusiasts.

We developed new lifecycle flows, including a Welcome Series that introduces the brand’s philosophy, growing methods, and true full-spectrum benefits. Emails reinforce credibility and help guide customers through their first purchase.

Why It Matters

Secret Nature now has a digital presence that reflects the quality and care behind its products. The redesigned site and email program make education central to the experience, building trust and helping customers shop with confidence. With a clearer story and scalable design system, the brand is positioned for long-term growth in a rapidly expanding CBD landscape.

Building an Educational Brand Hub for Secret Nature

The Challenge

We redesigned Secret Nature’s digital experience to be premium and education-forward, blending premium design with storytelling that highlights their mission, history, and artisanal cultivation.

Educational touchpoints were intentionally woven throughout the site to help shoppers understand strain effects, cannabinoids, terpene profiles, and the brand’s meticulous indoor growing process. These moments built trust and supported easier decision-making.

We designed a custom storytelling page inspired by Secret Nature’s organic indoor cultivation. The page gives customers a behind-the-scenes look at how the brand grows, breeds, and refines its proprietary genetics, helping differentiate the experience from typical CBD brands.

On product detail pages, we emphasized each product’s sensory characteristics and functional benefits through clear, intuitive modules. Shoppers can explore flavor notes, strain effects, and premium quality markers to make confident choices.

We rebuilt the blog experience to serve as a resource center for CBD knowledge. Articles now provide lifestyle guidance, product education, and clinically informed insights to support both first-time customers and long-term enthusiasts.

We developed new lifecycle flows, including a Welcome Series that introduces the brand’s philosophy, growing methods, and true full-spectrum benefits. Emails reinforce credibility and help guide customers through their first purchase.

Why It Matters

secretnature.com

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