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Launching a Celebrity Tequila Brand & Fueling Nationwide Expansion
Teremana, a small-batch tequila company, is dedicated to crafting high-quality, responsibly sourced spirits that bring people together. Barrel collaborated with Teremana to launch the brand on Shopify, creating an immersive website that seamlessly combined product storytelling with retail sales.
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Barrel partnered with Teremana to create an immersive website for the brand launch that educates visitors on tequila-making, drives retail sales, and inspires with delicious recipes.
Prior to the full site launch, we created a splash page to drive traffic, build hype, and collect emails ahead of the brand’s debut.
The Teremana website shares the story of their unique tequila crafted with purpose, creating a high-quality, responsibly sourced spirit that brings people together. The Tequila page walks users through the traditional and labor-intensive process of making the Tequila.
To drive traffic and encourage repeat purchases, we created an engaging recipe experience featuring filters by product and occasion, with detailed pages that spotlight ingredients, featured products, and step-by-step tutorial videos from the Teremana team.
To bring the spirit of "Mana" to life, we designed an immersive landing page for Teremana's Mana Mobile, a nationwide in person experience, featuring an interactive map that makes it easy for fans to find and engage with the branded tequila truck.
We created a store locator to drive traffic to Teremana’s retail partners, helping customers find and experience the tequila at their local stores, bars, or online retailers.
Barrel created custom illustrations and branded product graphics to elevate Teremana’s digital identity, using them across the website, social media, and email to ensure consistent brand presence and engagement.
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