Thinsters / Barrel — CPG Commerce Agency

Refreshing Thinsters with a Bold Rebrand Driving Amazon and Retail Growth

Thinsters, formerly known as Mrs. Thinsters, rolled out a bold new look in retailers nationwide. To extend the rebrand online, Thinsters partnered with Barrel to create a new website that serves as a brand hub and educational resource while driving retail and Amazon traffic for the products.

Alongside the rebrand, we relaunched Thinsters’ website as a digital flagship, bringing their brand ethos to life and building excitement around their irresistibly tasty cookies.

We added a site-wide interactive flavor navigation at the bottom of each page, making it easy for shoppers to explore and boosting traffic to every product page.

Each product page highlights the delicious flavor of every cookie, drives sales across Amazon and in-store, and showcases nutrition facts front and center for allergy-conscious shoppers.

We built an interactive About page that takes customers deeper into the story behind Thinster's cookies and strengthens brand affinity.

We integrated a store locator to drive in-store sales, helping customers easily find Thinsters at their local retailers.

We launched Thinsters' first merch store, creating a new revenue channel and giving customers a way to showcase their love for the brand.

thinsters.com

Interested in collaborating on a project?

Explore More Work

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

Bobo's

Reimagining a CPG Site to Drive Customer Engagement

Frank's RedHot

Evolving a Century-Old Brand for Today’s Hot Sauce Fans

Pavise

Disrupting the Skincare Industry With Pavise’s First Ecommerce Website

Anthony's Goods

Driving DTC Growth for an All-Natural Pantry Staple Brand

Hurom

Launching a Premium Juicer Brand to the US Market

The Outset

Launching & Growing a Celebrity Skincare Brand

Willow

A New Customer Journey for the First Wireless, Hands-Free Breast Pump