Take our 5-minute survey on B2B and wholesale in 2026, and we'll send you the aggregate findings: where brands like yours sell, what slows them down, and how they're thinking about the channel next.
Barrel is a Shopify Platinum Partner that has worked with 300+ CPG brands, including BIOLYTE, where we built wholesale and DTC into a single Shopify store.
What you receive
Aggregate findings from CPG brands across food & beverage, beauty & skincare, health & wellness, and home, family, & pet
Time to complete
About 10 minutes
Who it's for
CPG brands selling wholesale today, and brands considering it in their channel mix
Privacy
Individual responses stay confidential. We only share results in aggregate.
Most CPG brands earn 70 to 90% of their revenue in retail, yet the way wholesale orders get placed often hasn't changed in years. Emailed POs, spreadsheets, and pricing that lives in someone's head are still common. Meanwhile, Shopify's native B2B tools have moved fast, with volume pricing and up to three B2B catalogs now available on more plans at no extra cost. We want to know how brands are actually running the channel today, and we'll share what we learn.
A Shopify migration touches more than your storefront. Whatever's driving the move, whether it's subscriptions, email, growth strategy, or SEO/GEO, we build to achieve your goals, with results to back it up.
Already running a subscription program? We migrate active subscribers without disrupting billing cycles; preserving subscriber data is one of the first things we scope. Stuck with an underperforming loyalty or subscription setup? We rebuild it natively on Shopify with tools like Skio (our recommendation for most CPG brands) or Recharge for more complex, enterprise-level subscription logic. For Bobo's, we focused post-launch work specifically on subscription pathways and cut churn by 16.3% while lifting order value.
A new site is the perfect moment to fix your email program, too. We build in Klaviyo from day one with creative refreshes, full flow optimization, and ongoing campaign management, because a launch without a lifecycle strategy leaves revenue on the table. Brands we've worked with have seen email revenue climb 55% year over year, with retention programs overall growing 195% year over year once replenishment reminders, win-backs, and segmented flows are actually built for the new platform instead of ported over as-is.
Your website doesn't grow in isolation. We build with all commerce channels in mind alongside your new Shopify storefront. For Once Upon a Farm, that meant a build-a-box subscription flow, a product-matching quiz, and a transparency hub tied to the brand's ingredient story — driving an 80% increase in DTC sales, a 100% increase in conversion rate, and a 5,600% increase in sessions. That's the kind of compounding result we're after: not just a new storefront, but a growth engine behind it.
Already technically savvy and want to stay ahead, not catch up? A migration is the moment to treat traditional SEO and Generative Engine Optimization (GEO) as one connected workstream — structuring product and content pages with the semantic markup that lets AI engines like ChatGPT, Claude, and Perplexity interpret and cite your brand accurately. Shopify-syndicated product data through Shopify Catalog already drives 2x more conversion in AI chats. Brands that build SEO and GEO into the migration plan from day one tend to come out with more visibility than they had going in, not less.
If you're still deciding whether a migration is the right move, start with The Shopify Migration Playbook for CPG Brands, Barrel's guide to why CPG brands make the switch, what actually happens to your data and subscriptions, and how to think about redesign scope, built from over 20 years working with CPG brands and 150+ Shopify migrations.
If we haven't answered your question, contact us and we'll be happy to help.
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