Barry's RIDEs into 2020

Since its introduction in 1998, Barry's Bootcamp has become synonymous with its famously energetic HIIT class. Barrel has been working closely with the brand on a number of new initiatives since the relaunch of its global website and ecommerce shop in 2019. Most recently, Barry's engaged Barrel to help announce its new spin class, RIDE, to the world.

To announce this NYC and LA exclusive pop-up experience, Barrel designed and developed an immersive landing page that introduces the class and answers would-be riders' burning questions. The landing page utilizes the holistic digital design system built by Barrel that extends into other initiatives like the Barry's exclusive Lululemon activewear collaboration.Experience RIDE yourself by checking out the landing page:

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