Dr. Jart+ Joins Estée Lauder
Nov 20, 2019
Korean skin care is here to stay, or so says Estée Lauder.
Announced on Monday, November 18, 2019, The Estée Lauder Companies Inc. plans to acquire Have & Be Co. Ltd., the global skin care company behind Dr. Jart+.
As Estée Lauder’s’ first Asia-based beauty brand acquisition, Have & Be Co. Ltd. and Dr. Jart+ will help expand consumer reach across oceans, from North America to the United Kingdom and Asia/Pacific. Dr. Jart+ and Estée Lauder already have a 4-year history. After the Company invested in Have & Be Co. Ltd. in 2015, Dr. Jart+ is expected to do more than $500 million in net sales in 2019.
Founded in 2005, Dr. Jart+ ‘s unique combination of dermatological science and art quickly became popular among millennials in Asia and the U.S. The Korean skin care brand became a household name after partnering with high-end beauty monolith Sephora, earning praise from celebrities and customers around the world.
After previously selling their products exclusively through Sephora for American customers, we collaborated with Dr. Jart+ to launch their first-ever U.S. e-commerce site in March 2019.
Read more about The Estée Lauder Companies Inc. acquisition of Have & Be Co. Ltd. and Dr. Jart+.