The new Allure Store is a 360-degree experience featuring beauty products curated by Allure's team of editors.

We partnered with the retail builder Stour to create the first-ever ecommerce platform for Allure, which mirrors the physical experience of shopping by editorial headline, award, and category.

In parallel to the website, we built an in-store kiosk, which provides the customer with additional information about their favorite products like Necessairé and Diptyque. This kiosk also includes the option to explore across departments and interact with the product through a virtual try-on.

While browsing the store, customers can scan Shopify QR codes to learn more about a brand and add products directly to their cart.

In an effort to remove any friction in the conversion process, customers can skip the line and checkout immediately on their device. Here they can choose to pick-up the order immediately in-store or have it delivered to a local address.

Featured by Teen Vogue and Glossy

Check out the site here.