Founded in 1979, Warm & Wonderful quickly found success with their Red Sheep Sweater worn by celebrities and iconoclasts worldwide. In 2020, the iconic product found success again after a collaboration with Rowing Blazers, which led to the launch of Warm & Wonderful’s first online storefront in 2021.
Warm & Wonderful relaunched their brand and expanded their product line using the sought-after black sheep motif in different accessories and colors of sweaters. Barrel designed and built an ecommerce website that offers a modern and straightforward experience while acknowledging the heritage of the brand.
The new website includes a mix of legacy and modern imagery, and is reminiscent of the original pattern that Warm & Wonderful is so widely recognized for. This is especially highlighted on the About Us page, which brings history and heritage together to tell its full story.