Austin Eastciders is a cider company based in Austin, Texas. Made with apples sourced from Europe, Austin Eastciders is determined to make American fall in love with cider all over again. We worked with Austin Eastciders to reimagine their digital presence on Shopify and better represent their quirky brand personality online through the development of new content and a digital brand system.
"I see the Barrel crew as teammates. They are solution focused when we run into the inevitable bumps in the road and we have a shared focus on the best final product. The team immersed themselves in our unique needs and what's happening in the category - coming out on the other side with a best in class site. Barrel has a talented and collaborative team with a strong POV." (Dave Rule, VP of Marketing)
While the cider isn't available to purchase on the website, our focus for the redesign was to educate consumers on the origin of the cider and what makes it unique. For those looking to purchase, a custom-built cider finder gives consumers the ability to not only find cider in nearby restaurants, bars, and stores but specify exactly how they like it served. Can or draft? 12 or 6 pack? There's also a fully stocked shop for anyone looking to rock some cider swag. Get the full experience at www.austineastciders.com
By Lucas Ballasy, Partner & Associate Creative Director