A Launch for Conor McGregor’s Proper No. Twelve

Proper No. Twelve is a new Irish whiskey brand from Conor McGregor, the UFC MMA star and social media sensation.

We worked with the Proper No. Twelve team to design and develop a website to introduce the new brand and to tell the story of the product. McGregor pays homage to his Irish roots as the "12" comes from the neighborhood in which he grew up, Dublin 12.  The brand will also pay tribute to first responders by donating $5 of every case sold to charities that support them.

The website, built on Shopify, features map integration with Vermont Information Group and an immersive mobile-friendly experience.

See the website at properwhiskey.com.

Interested in collaborating on a project?

Get Started

Latest Updates

Reimagining Luxury Eco-Hospitality With Few & Far

News

Launching a Line of Luxury Skincare Products Laser-Focused on Hydration

News

Creating a Tailored Experience for Rentacrate’s Customers

News

Reactor Unveils a Futuristic Website for Sci-Fi Enthusiasts

News

A Fresh Perspective for Well+Good

News

Merging Sustainability and Luxury With Encore Bag

News

Transforming the Two Blind Brothers Reserve Collection

News

Designing the Guide to the Future of Wellness in 2024

News