Redefining Women's Clothing with Laws of Motion

Laws of Motion is a new clothing brand redefining the way women shop for clothes by using data science to help women find their perfect fit. To launch the brand, Barrel worked with the team at Laws of Motion to create an e-commerce website to drive conversions for their inaugural product: the classic little black dress. Laws of Motion launched with a buzz, landing an article in Fast Company.

A core feature of the website is the quiz that utilizes the set of algorithms to determine the perfect fit. Users are then taken to a product detail page with their personalized fit pre-selected based on the results of the quiz.

Our team at Studio_B also created photo and video content to bring the Laws of Motion brand to life for launch.


Check out the site at The News: Laws of Motion was recently featured on the Today Show. Check out the intereview here.Every brand, organization, and company has a unique story to tell. At Studio_B, we collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Interested in working together? Contact us at or see more work at

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