Fekkai

Founded by Frédéric Fekkai over 20 years ago, Fekkai is a world-class haircare brand committed to product performance, sustainable products and salon level care at home.

We created an editorial hub for the Fekkai blog which provides tips, guides from the founder, and a deep dive on their products

We created email automations to tell the unique story of the brand's founding, their approach to haircare, and their passion for sustainability.