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Migrating HALO and aden + anais from Magento to Shopify
HALO and aden + anais are premium baby brands, each designed to help babies sleep safely and comfortably. We migrated HALO and aden + anais from separate Magento sites to one Shopify Plus store. We designed and creating a unified digital experience that brings together HALO’s trusted sleep solutions and aden + anais’ premium baby essentials under one seamless platform.
Our Partners
Apps & integrations on this project.
Barrel partnered with HALO to design a dual-branded experience that balances the distinct identities of both HALO and aden + anais while making it easy for customers to shop across both brand’s product offerings.
From a streamlined navigation to an optimized mini-cart, the new Shopify Plus experience enables cross-brand discovery and simplifies the path to purchase for busy parents and gift-givers.
To support brand storytelling and reinforce HALO’s mission through nationwide initiatives like the Hospital Program, we developed flexible storytelling templates that can be customized to highlight the unique story of each initiative.
To enhance product discovery and create contextual shopping moments, we reimagined collection landing pages to highlight the stories behind beloved collections and brand collaborations like Disney and Harry Potter.
We created robust content hubs for the two brands to boost SEO and establish both as trusted leaders in baby care through expert guides, tips, and educational resources that deepen relationships with their audience.
We also supported HALO’s acquisition of Child Craft, migrating the brand into the HALO site while preserving SEO, expanding the assortment, and setting the stage for future brand rollouts.
Impact
We helped HALO and aden + anais improve website performance by strategically optimizing content and keywords, boosting total ranking keywords, #1 Google rankings, organic revenue, blog traffic, and non-brand organic traffic within a single quarter.
10%↑
increase in organic revenue
+34↑
increase in total ranking keywords
30%↑
blog traffic
+8%↑
non-brand traffic share
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