Launching a New Snack Brand Built for Long-Term Omnichannel Expansion

Khloud, a new snack brand founded by Khloé Kardashian, set out to challenge traditional snacks with a more satisfying, protein-packed alternative. Barrel created a direct-to-consumer experience to introduce the brand, build trust with first-time customers, and support scalable growth across DTC and retail channels.

Visit Website

Our Partners

Apps & integrations on this project.

Barrel partnered with Khloud to bring the brand to market with a digital experience that challenges traditional snack norms and connects with a new generation of snackers.

To capture pre-launch hype and align with PR, we launched a teaser site to build an engaged audience of fans. The full DTC site followed, driving sales, subscriptions, and brand awareness—designed to scale as Khloud grows.

The product page highlights clean ingredients and features user-generated imagery to reinforce the brand story, while strategically encouraging retention with ‘Subscribe & Save’ and offering flexibility through in-store purchase options.

We launched the site showcasing Khloud’s first three crave-worthy flavors: Kettle Corn, White Cheddar, and Sea Salt, each with 7g of protein per serving and whole grains. Gluten-free, non-GMO, and completely free of seed oils, the snacks stand out for delivering clean, feel-good ingredients without compromising on flavor.

We implemented a Stockist-powered store locator to help drive retail discovery and support omnichannel growth, following Khloud’s exclusive Target launch to build brand awareness.

The site is built on Shopify Plus to support Khloud’s long-term growth across DTC and retail. Modular templates give the team flexibility to launch new products, create landing pages, and adapt the site as the brand expands.

To drive retention and deepen customer relationships, we launched a subscription program powered by Awtomic—designed to reward and incentivize long-term engagement.

We created a Klaviyo welcome series and winback flow to turn first-time buyers into loyal fans—boosting retention, sparking repeat purchases, and laying the groundwork for long-term brand love.

Interested in collaborating on a project?

Get Started

Explore More Work

Austin Eastciders

Connecting Customers With Their Favorite Cider

Cabot Creamery

Growing a Trusted Household CPG Brand

Oishii

Seamless Ordering and In-Store Pickup

Anthony's Goods

Driving DTC Growth for an All-Natural Pantry Staple Brand

Bastide

Building Bastide for Global Expansion

McCormick

Driving an Iconic Household Brand's Future Ecommerce Growth

Grazly

Driving DTC Growth Through Rich Product Storytelling

Relief Factor

Integrated Omnichannel Strategy for a Supplement Brand