Kirk's Family of Natural Brands brings together three distinct soap and body care brands, each serving a different customer but all operating on the same aging WordPress and WooCommerce infrastructure. Barrel migrated all three to Shopify, replacing a fragile patchwork of plugins and third-party tools with a stable, scalable platform the Kirk's team can manage themselves. All three brands launched creating a stronger foundation for growth across customers, operations, and retail discovery.
Apps & integrations on this project.
That foundation had become fragile. Conflicting plugins, security incidents, broken customer accounts, and unclear ownership across systems made day-to-day management difficult and risky. Customers were getting locked out of their accounts and never receiving password resets, and the team had to route nearly every change through an outside developer.
The move to Shopify reset Kirk's digital foundation. All three brands now run on a stable, secure, low-maintenance platform that the internal team can update quickly, with the flexibility to add capabilities like subscriptions, loyalty, and even a fourth brand down the line without re-engineering from scratch.
