Repositioning LIVPUR as a Modern Wellness Brand to Accelerate Subscription Growth

LIVPUR Hydrate is an electrolyte drink mix that supports hydration before, during, and after activity, and throughout the day. Barrel redesigned LIVPUR’s Shopify site to bring its new packaging and positioning online, using clear science education, flavor-forward design, and flexible bundle and subscription options to turn first-time shoppers into repeat customers. [Placeholder: Target launch line]

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Opportunity

LIVPUR built its early following with pro golfers, but its own research showed that most active consumers are walkers, gym-goers, and people fitting movement into busy days. With new packaging on the way [and a Target launch ahead], LIVPUR needed a site that matched the product, explained why its formula works, and gave everyday shoppers a reason to buy direct and come back.

Alongside LIVPUR’s rebrand, Barrel translated the brand’s new everyday-wellness positioning into a redesigned Shopify site, launching the first phase in about two months to match the new packaging. We extended LIVPUR’s new packaging into a digital identity system and set art direction guidelines that balance bold flavor with clear, approachable science.

The homepage leads with flavor and TRANSPORT3™ education, using a side-by-side formula comparison and a mix of pro athletes and everyday customers to show that LIVPUR is made to hydrate every body.

The redesigned product detail page (PDP) brings flavor and pack size options into one view, pairing subscription choices with ingredient details, reviews, and pro endorsements so shoppers can decide without researching elsewhere.

Flavor-forward product cards reveal each flavor’s artwork on hover, so shoppers can browse the full lineup and add to cart without leaving the page.

To increase average order value (AOV) and subscription adoption, we built a custom, mobile-first bundle builder that lets customers mix and match flavors and subscribe to their bundle through Recharge.

We created a new science page that explains how TRANSPORT3™ works, including why a small amount of glucose helps the body absorb electrolytes and water.

We designed a mini cart that tracks progress toward free shipping and a free BlenderBottle® shaker, offers a one-tap upgrade to Subscribe & Save, and keeps checkout and Shop Pay within reach.

We established a cohesive content art direction across the site, creating a visual foundation for assets used consistently across all brand channels.

We ran a Generative Engine Optimization (GEO) audit to see how AI search tools like ChatGPT and Perplexity understand LIVPUR, then built structured product data and a clear heading hierarchy into the new templates.

Impact

The redesigned site gives LIVPUR a digital home that matches its new packaging and speaks to everyday active customers as well as pro athletes. With clearer science education and flexible bundle and subscription options, LIVPUR is set up to turn [Target shoppers and] first-time buyers into repeat customers.