Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands

Since 1898, McCormick has stood as a trusted staple in kitchens worldwide, renowned for its quality spices and culinary essentials. We partnered with McCormick to create a scalable Shopify ecosystem that unifies over 10 distinct brand identities under one seamless digital experience to support both DTC and B2B growth.

Visit Website

Our Partners

Apps & integrations on this project.

As part of McCormick’s website consolidation, we migrated and centralized all content and commerce on Shopify—using recipes to drive repeat visits, connect content to product discovery, and give users a reason to shop online.

All content types—recipes, product education, lifestyle tips—were migrated into Shopify to streamline management and create a consistent UX across brands.

We conducted extensive user testing to validate brand relationships, navigation, and recipe page formats, ensuring the site was intuitive and engaging across user types.

A unified cart and checkout enabled seamless cross-brand shopping across McCormick’s distinct storefronts, allowing customers to discover unique brand experiences and check out in one place.

We drove online purchases and increased Average Order Value by offering variety packs and online exclusives, supported by educational product pages that visually connected products to recipes.

A reimagined recipe hub encourages exploration across the McCormick ecosystem, linking ingredients to McCormick products and third-party grocers through Whisk

The new website system is built for speed, accessibility, and SEO performance, ensuring it meets enterprise-level needs across retail, DTC, and wholesale.

Interested in collaborating on a project?

Get Started

Explore More Work

Once Upon A Farm

Building LTV and AOV Through Subscription and Build-A-Bundle

Cabot Creamery

Growing a Trusted Household CPG Brand

Instant Pot

Refreshing Instant Pot’s Brand Experience to Power Channel Expansion

The Outset

Launching & Growing a Celebrity Skincare Brand

Kite Hill

Driving Retail Sales for a Plant-Based CPG Brand in Just 8 Weeks

Lawry's

Modernizing a Beloved Pantry Staple While Honoring Its Iconic Legacy

Grazly

Driving DTC Growth Through Rich Product Storytelling

OneSkin

OneSkin's Seamless Migration from Headless to Shopify 2.0