By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands
Since 1898, McCormick has stood as a trusted staple in kitchens worldwide, renowned for its quality spices and culinary essentials. We partnered with McCormick to create a scalable Shopify ecosystem that unifies over 10 distinct brand identities under one seamless digital experience to support both DTC and B2B growth.
Our Partners
Apps & integrations on this project.
As part of McCormick’s website consolidation, we migrated and centralized all content and commerce on Shopify—using recipes to drive repeat visits, connect content to product discovery, and give users a reason to shop online.
All content types—recipes, product education, lifestyle tips—were migrated into Shopify to streamline management and create a consistent UX across brands.
A unified cart and checkout enabled seamless cross-brand shopping across McCormick’s distinct storefronts, allowing customers to discover unique brand experiences and check out in one place.
We conducted extensive user testing to validate brand relationships, navigation, and recipe page formats, ensuring the site was intuitive and engaging across user types.
We drove online purchases and increased Average Order Value by offering variety packs, online exclusives, and bundle-building options, supported by educational product pages that visually connected products to recipes.
A reimagined recipe hub encourages exploration across the McCormick ecosystem, linking ingredients to McCormick products and third-party grocers through Whisk
The new website system is built for speed, accessibility, and SEO performance, ensuring it meets enterprise-level needs across retail, DTC, and wholesale.
Interested in collaborating on a project?
Get StartedExplore More Work
Pavise
Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Caffe Vita
Driving Retention and Loyalty for a Legacy Coffee Brand
McCormick Shop
Driving an Iconic Household Brand's Future Ecommerce Growth
Hurom
Launching a Premium Juicer Brand to the US Market
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
Lawry's
Modernizing a Beloved Pantry Staple While Honoring Its Iconic Legacy
Milton's
Designing Milton’s Website For Enhanced Retail Connectivity
Austin Eastciders
Connecting Customers With Their Favorite Cider
