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Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands
Since 1898, McCormick has stood as a trusted staple in kitchens worldwide, renowned for its quality spices and culinary essentials. We partnered with McCormick to create a scalable Shopify ecosystem that unifies over 10 distinct brand identities under one seamless digital experience to support both DTC and B2B growth.
Our Partners
Apps & integrations on this project.
As part of McCormick’s website consolidation, we migrated migrated and centralized all content and commerce on Shopify, and leveraged recipes to drive repeat visits, link content to product discovery, and give users a reason to shop online.
All content types—recipes, product education, lifestyle tips—were migrated into Shopify to streamline management and create a consistent UX across brands.
Our unified cart and checkout enabled cross-brand shopping across McCormick’s distinct brand storefronts, allowing customers to explore unique brand experiences while checking out seamlessly in one place.
We conducted extensive testing to validate brand relationships, navigation, and recipe page formats, ensuring the site was intuitive and engaging across user types.
By offering variety packs, online exclusives, and bundle-building options, along with enhanced product pages that visually connect products to recipes, we drove online purchase incentives for McCormick while increasing average order value.
A reimagined recipes hub power product discovery across the McCormick ecosystem, with ingredient-based linking to their products and third-party grocers via Whisk.
The new system is built for speed, accessibility, and SEO performance, ensuring it meets enterprise-level needs across retail, DTC, and wholesale.
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