Vermont Smoke & Cure / Barrel — CPG Commerce Agency

Driving Digital Expansion for Vermont Smoke & Cure

Vermont Smoke & Cure, known for their high quality meat sticks crafted with simple ingredients and bold flavors, has built a loyal following across grocery stores nationwide. To support DTC growth, Barrel redesigned their website, emails, and ads to deliver a modern, conversion-focused experience that scales with their expanding product line and drives customer engagement.

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We created Vermont Smoke & Cure’s first direct-to-consumer website, showcasing the care and quality behind their smoked meats and snacks and unlocking new growth by expanding their DTC sales channel and supporting a stronger omni-channel strategy.

We designed an immersive brand flagship for Vermont Smoke & Cure that brought the brand’s ‘uniquely Vermont’ sensibility online—highlighting their mission, ingredient stories, and sourcing standards.

Each product detail page reinforces the brand’s premium positioning by highlighting their bold flavor profiles, clean ingredients, and distinctive packaging, leveraging a color theme to differentiate each product page.

Vermont Smoke & Cure’s first direct-to-consumer website opened new revenue streams by making their iconic meat sticks available beyond retail locations. The site enhanced product discovery, drove subscriptions and conversions, and gave customers seamless access to their full range of offerings online.

The redesign brought the brand to life across every channel through custom photography and animations we created, showcasing products beyond their packaging and capturing the essence of the brand’s story.

To support their commitment to high-quality ingredients, we developed a traceability tracker that allows customers to see when their products were made and where the ingredients were sourced.

We helped Vermont Smoke & Cure launch a founder-curated blog to boost SEO and tell their story, using content-rich posts that spotlight brand initiatives and products.

We integrated a store locator to connect customers with their local retailers that sell Vermont Smoke & Cure.

To support campaigns, product launches, and seasonal moments like Healthy New Year and Summer Hiking, we designed a series of emails throughout the year.

We developed a comprehensive social strategy to amplify the launch of their new branding, driving awareness and engagement across their highest-performing channels.

As part of our long-term partnership, we managed Vermont Smoke and Cure’s digital ads to help attract and convert customers.

Driving Digital Expansion for Vermont Smoke & Cure

We created Vermont Smoke & Cure’s first direct-to-consumer website, showcasing the care and quality behind their smoked meats and snacks and unlocking new growth by expanding their DTC sales channel and supporting a stronger omni-channel strategy.

We designed an immersive brand flagship for Vermont Smoke & Cure that brought the brand’s ‘uniquely Vermont’ sensibility online—highlighting their mission, ingredient stories, and sourcing standards.

Each product detail page reinforces the brand’s premium positioning by highlighting their bold flavor profiles, clean ingredients, and distinctive packaging, leveraging a color theme to differentiate each product page.

The redesign brought the brand to life across every channel through custom photography and animations we created, showcasing products beyond their packaging and capturing the essence of the brand’s story.

To support their commitment to high-quality ingredients, we developed a traceability tracker that allows customers to see when their products were made and where the ingredients were sourced.

We helped Vermont Smoke & Cure launch a founder-curated blog to boost SEO and tell their story, using content-rich posts that spotlight brand initiatives and products.

We integrated a store locator to connect customers with their local retailers that sell Vermont Smoke & Cure.

To support campaigns, product launches, and seasonal moments like Healthy New Year and Summer Hiking, we designed a series of emails throughout the year.

We developed a comprehensive social strategy to amplify the launch of their new branding, driving awareness and engagement across their highest-performing channels.

As part of our long-term partnership, we managed Vermont Smoke and Cure’s digital ads to help attract and convert customers.

store.vermontsmokeandcure.com

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