Barrel Reboots Barry's

Founded in 1998, Barry’s Bootcamp is the original HIIT (high-intensity interval training) class, dubbed “The Best Workout in the World.” The brand engaged Barrel to redesign their website & launch their e-commerce shop in early 2019, on the verge of a significant global expansion initiative. Barry’s values hard work, having fun, and being your best self, a mission embraced by their passionate community. Barry’s currently features 350 instructors in 70 studios, in 12 countries around the world.

Barrel was tasked with building a new visual design system and site architecture, incorporating a new, elevated aesthetic seamlessly with domestic and global booking platforms. A focus was put on flawless booking UX, first-timer education, and flexible content management, setting the brand up for scalability and continued growth.

“As we prepared for another round of Global expansion, it was critical that we re-imagine our website as a scalable and dynamic platform capable of supporting our aggressive growth plans while also showcasing our brand identity and the special product and community that is Barry’s.

Barrel has enabled us to not only achieve this vision but to execute differentiated and innovative moments across our new Brand and Ecommerce properties.

Our team at Barrel balances a strong design POV with technical knowledge and a buttoned-up process that has made this large and complex overhaul seamless – and highly successful.”

– Jenna Hauca, Head of Digital

For the past 13 years, Barrel has collaborated with numerous brands in the active lifestyle vertical to strategically reconcept their digital presence. Barrel’s work with Barry’s Bootcamp adds to the agency’s growing roster of industry clients including SLT, Wanderlust, Peloton, Daily Burn, and Fhitting Room.Check out the site at

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