Founded in 1998, Barry’s Bootcamp is the original HIIT (high-intensity interval training) class, dubbed “The Best Workout in the World.” The brand engaged Barrel to redesign their website & launch their e-commerce shop in early 2019, on the verge of a significant global expansion initiative. Barry’s values hard work, having fun, and being your best self, a mission embraced by their passionate community. Barry’s currently features 350 instructors in 70 studios, in 12 countries around the world.
Barrel was tasked with building a new visual design system and site architecture, incorporating a new, elevated aesthetic seamlessly with domestic and global booking platforms. A focus was put on flawless booking UX, first-timer education, and flexible content management, setting the brand up for scalability and continued growth.
– Jenna Hauca, Head of Digital
For the past 13 years, Barrel has collaborated with numerous brands in the active lifestyle vertical to strategically reconcept their digital presence. Barrel’s work with Barry’s Bootcamp adds to the agency’s growing roster of industry clients including SLT, Wanderlust, Peloton, Daily Burn, and Fhitting Room.Check out the site at barrysbootcamp.com.