Barrel has been Well+Good’s digital partner for web design, email, development, and strategy. For the past six years, we collaborated with Well+Good to launch their annual Trends Hub, which gives readers a glimpse into the next year of their wellness journey and beyond.
The 2023 Trends Hub is a platform that aims to elevate and empower groundbreaking trends in the modern wellness industry. From beauty to fitness, the 2023 Trends Hub includes articles and educational research from leading wellness experts at the forefront of the industry.
With the use of organic shapes, this year’s 2023 Wellness Trends branding was inspired by fluidity, which reinforces the idea that growth never looks the same to each individual. The hover states uses CSS animation to reveal each trend as we look forward into the new year.
Each Wellness Trend has a rich color palette that translates across the category grid and detail template to visually connect the articles. The article template was designed with features such as highlighted statistics, pull quotes, featured experts, and a shoppable carousel.
With considerations that readers may view the Trends hub across different websites, we’ve adapted the design for accelerated mobile pages (AMP) and Apple News. The hub is optimized for all platforms that readers may view the articles, which includes adapting our designs for AMP or Apple News.
Check out 2023’s upcoming wellness here: wellandgood.com/fitness-wellness-trends