Two Blind Brothers is a not-for-profit online retailer on a mission to find a cure for blindness by donating 100% of their profits to the Foundation Fighting Blindness.

Two Blind Brothers came to Barrel to increase the number of repeat customers. After Barrel’s comprehensive audit revealed a series of new retention opportunities, we initiated a major shift in their online strategy by reimagining the digital experience associated with their Reserve Collection.

In order to increase LTV and drive repeat purchases in the Collection, we redesigned a new gated experience, only allowing customers access to view the exclusive product line if they had participated in a Two Blind Brothers’ “Shop Blind” challenge in the past. 

To increase Average Order Value through bundling, and to highlight dynamic upsells and cross-sells at key decision points, we integrated Rebuy into the mini-cart.

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To effectively communicate the brand’s story and bring it to life during the shopping experience, we embedded Tolstoy into both the product detail and product landing pages. 

Check out the website here.