Two Blind Brothers came to Barrel to increase the number of repeat customers. After Barrel’s comprehensive audit revealed a series of new retention opportunities, we initiated a major shift in their online strategy by reimagining the digital experience associated with their Reserve Collection.
In order to increase LTV and drive repeat purchases in the Collection, we redesigned a new gated experience, only allowing customers access to view the exclusive product line if they had participated in a Two Blind Brothers’ “Shop Blind” challenge in the past.
To increase Average Order Value through bundling, and to highlight dynamic upsells and cross-sells at key decision points, we integrated Rebuy into the mini-cart.
To effectively communicate the brand’s story and bring it to life during the shopping experience, we embedded Tolstoy into both the product detail and product landing pages.
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