Founded in 2017 by U.S. Rowing team member Jack Carlson, Rowing Blazers is a highly sought-after streetwear brand known for its youthful, self-aware, and ironic take on “preppy” fashion. To tell the story behind Rowing Blazers and elaborate on their unique approach to design, Barrel created a series of automated emails that welcome new customers to the brand.

The updated emails leverage pops of product and lookbook photography alongside testimonials, showcasing the brand ethos & variety of product collections.

In addition to the new design, these emails feature dynamic product feeds to improve recommendations and help the customer complete their look.

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