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Blending Heritage and Modern Flavor for the #1 Mexican Hot Sauce in America
Cholula is a beloved hot sauce brand rooted in Mexican heritage and culinary tradition. We partnered with them to modernize their Shopify experience by driving product discovery, educating consumers about their premium products, and inspiring through bold, flavorful recipes.
Our Partners
Apps & integrations on this project.
Barrel partnered with Cholula to transform their digital identity by leaning into what makes the brand iconic—its rich cultural heritage and unapologetic flavor. Through bold colors, vibrant art direction, and storytelling rooted in tradition, we brought their passion for food, family, and community to life online.
The new product detail pages blend storytelling with conversion, connecting flavor to heritage while driving engagement through recipes and how-to videos that inspire purchases.
Recipes featuring Cholula products allow users to discover new uses and easily add items to their cart.
User generated video reviews give long-time Cholula fans a voice and help new customers build confidence in their purchase.
To ensure the new designs resonated with Cholula's loyal community, we used Helio to A/B test concepts and gather real-time feedback before implementing the design system.
To unify McCormick’s family of brands under one digital hub, we built a single Shopify ecosystem with distinct storefronts and a shared cart for seamless cross-brand shopping.
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