Frank's RedHot / Barrel — CPG Commerce Agency

Evolving a Century-Old Brand for Today’s Hot Sauce Fans

Frank’s RedHot is an iconic hot sauce brand with over 100 years of history, known for its bold flavor, playful personality, and pop culture presence. We partnered with McCormick and Frank’s to reimagine their Shopify experience, driving product discovery and conversion while reinforcing their distinctive identity and honoring their legacy.

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Our Partners

Apps & integrations on this project.

Opportunity

As one of the most iconic hot sauce brands with over a century of history, Frank’s RedHot needed a digital experience that could celebrate its bold personality while supporting modern product discovery and ecommerce growth. The platform needed to connect product storytelling, recipes, and fan culture into a cohesive brand destination.

Barrel transformed Frank's digital experience into a conversion-driven destination that amplifies brand legacy, deepens product discovery, and fuels passion for Frank’s RedHot.

We modernized Frank’s RedHot’s digital presence by blending its 100-year legacy with bold, custom design elements and a pop-culture edge—creating a look that stands apart from other McCormick brands.

The new product pages boost conversion by blending brand storytelling, ingredient highlights, and recipe inspiration, linking product benefits to Frank’s RedHot’s legacy and cultural impact.

User-generated video reviews give long-time Frank's fans a voice and help new customers build confidence in their purchase.

To ensure the new designs resonated with Frank's loyal community, we used Helio to A/B test concepts and gather real-time user feedback before implementing the design system.

To unify McCormick’s family of brands under one digital hub, we built a single Shopify ecosystem with distinct storefronts and a shared cart for seamless cross-brand shopping. Learn More About The Project

Impact

The new experience brings Frank’s RedHot’s legacy and playful brand voice into a modern digital flagship. By blending product education, recipe inspiration, and community-driven content, the site deepens brand engagement while supporting discovery across retail, ecommerce, and the broader McCormick ecosystem.