Our work with McCormick started on the DTC side, unifying more than 10 brand identities into one scalable Shopify ecosystem. That partnership has since grown into a repeatable process for launching new sites quickly, one McCormick trusted us to apply to an entirely different part of the business: McCormick Flavor Solutions. This division supplies the flavors that brands, ranging from performance nutrition to dog food to medicine, build their products around. It serves a different customer: food scientists, product developers, and manufacturers. McCormick brought us in to give this side of the business its own digital home, backed by the same team and process that had already proven itself on the DTC side.
Apps & integrations on this project.
As McCormick Flavor Solutions grew, the business needed a site that could clearly explain what Flavor Solutions does and speak directly to the priorities of a B2B audience, food scientists, product developers, and manufacturers evaluating flavor science and sourcing ingredients. It also needed to generate qualified sales leads for that side of the business. The existing digital presence hadn't kept pace with the business or its distinct relationship to McCormick's consumer-facing brands. Having already established a working model in launching McCormick's family of sites, we adapted that same process for a B2B, lead-generation-focused digital platform.
With the new site live, McCormick Flavor Solutions now has a digital experience built around how B2B buyers evaluate a flavor partner: by application, by problem, and by expertise, rather than by product listing. It's also the latest proof point in a longer-running story: a McCormick brand can move from opportunity to launch quickly, because the framework and team are already in place.
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