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Omnichannel Commerce
for CPG Brands

Shopify Design & Build (DTC/POS/B2B), Email/SMS, Loyalty & Retention, Creative Production, Retail Activation, Website Support & CRO See All

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PAST & Current CLIENTS

How We See It — Your Website is Your Online Flagship

Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.

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Client Stories

Sweet Loren's

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

Food & Beverage

OneSkin

OneSkin

OneSkin's Seamless Migration from Headless to Shopify 2.0

Beauty & Skincare

Khloud

Khloud

Launching a New Snack Brand Built for Long-Term Omnichannel Expansion

Food & Beverage

Bobo's

Bobo's

Reimagining a CPG Site to Drive Customer Engagement

Food & Beverage

Research — Customer Journey Insights

DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.

Visit DTC Patterns ↗
DTC Patterns Collage

Partnerships

Our partners act as an extension of our team, working together to deliver on our client's outcomes. These are some select partners.

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From Clients & Partners

"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"

Connie Sintuvat

VP of Marketing
,
Kite Hill

“Our Barrel account team took the time to listen and learn before recommending an enhanced user experience. Our online business has since doubled, and we continue to hear praise about our customer portal which was one of the most important pieces for us in increasing retention.”

Katie Marston

Chief Marketing Officer
,
Once Upon A Farm

"We are thrilled to have Barrel as a trusted Plus Partner since the early days. Their team has consistently demonstrates a deep understanding of e-commerce and a commitment to delivering exceptional solutions for their clients and our merchants.”

John Yoo

Partner Manager
,
Shopify

Latest Updates

Blank Beauty is a trailblazing nail polish brand using robotic technology to create custom on-demand colors. Barrel partnered with Blank Beauty to migrate their headless site into a fully optimized Shopify theme, preserving their unique design and elevating the online shopping experience.

A Seamless Migration for Blank Beauty from Headless to Shopify 2.0

Originally rooted in Vermont and the East Coast, Cabot has continued to grow nationwide, creating in-person experiences to attract new customers and boost engagement. We partnered with the Cabot team to launch an interactive Digital Journey that highlights all the places customers can experience Cabot firsthand—from retail stores and farms in New York and New England to events across the country.

Bringing Cabot Closer to Customers Nationwide

Sweet Loren's is a bold and innovative force in the world of baking that makes ready to bake cookies that aren’t just delicious but also clean, allergen-free, and packed with purpose. After migrating them from WooCommerce, we launched a simple Shopify blog to highlight their recipes. As their product line expanded, we reimagined their blog and ingredients page to drive product discovery and inspire customers by showing how different items can work together to create something new

Driving Customer Loyalty for Sweet Loren’s with Tasty Recipes and Ingredients

818 Tequila and luxury loungewear brand Leset teamed up to launch an exclusive collection of clothing sets inspired by 818’s signature brand colors.

818 Tequila’s New Merch Site Sells Out in One Week

As part of our ongoing partnership with Sweet Loren's, we supported the launch of their first-ever collaboration with Barbie™ and Mattel—introducing Barbie™ Pink Heart Shapes Sugar Cookie Dough. This collaboration, which featured an initial Target-exclusive launch, aimed to expand Sweet Loren's audience, increase brand awareness, drive retail sales, and reinforce their mission. 

Sweet Loren’s and Barbie™ Launch a Pink Heart Shaped Cookie Dough

We’re excited to announce the launch of the newly redesigned website for HALO and aden + anais—now live on Shopify! This project was an incredible opportunity to support two beloved brands in their mission to deliver high-quality baby essentials and sleep solutions.

Migrating HALO and aden + anais From Magento to Shopify

We audited Cabot's gifting experience and recommended improvements for the 2024 BFCM and holiday season, including a gift card page, gifting bundles, a gift guide, and a multi-gift option for corporate gifting. 

Creating A Cohesive Gifting Strategy for Cabot Creamery

818 Tequila, founded by Kendall Jenner, is an award-winning tequila brand made from 100% Blue Weber Agaves in Jalisco, Mexico.

Enhancing the 818 Tequila Omnichannel Experience

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