Fisher Center wanted to update the look and feel of the website to reflect the essence of the Fisher Center experience. Barrel created a new design system that highlights the Fisher Center environment, with inspiration taken from the asymmetrical features of the building’s architecture.
To improve conversion across the website, we redesigned the Event Detail pages to serve as a one-stop shop for all event, visitation, and ticketing information. We also updated the website architecture to simplify the navigation into three key destinations: Event information, a Virtual Exploration Catalogue, and a Support Center.
As part of the site's restructure to consolidate Fisher Center's vast archival content, we created tag-based relationships that make for a powerful search tool. Users can search for anything from Tchaikovsky to Four Quartets and discover a catalogue of videos, audio clips, and articles on the subject, which provides a more streamlined experience while navigating the site.
The redesigned and newly launched website captures the Fisher Center’s character while delivering a unique experience of the arts online.
Check out the site here.