Miss Grass is an online magazine that focuses on wellness and cannabis for the modern woman. These days there is an abundance of cannabis-centered websites and even more sites selling cannabis-infused products. Miss Grass is a brand that is building an online presence to become a trusted source of truth in cannabis education and effective cannabis products geared towards women.
Miss Grass engaged Barrel to redesign their web presence, built on WordPress and Shopify. The editorial parts of the website, running . on WordPress, feature different topics and categories that help the user find specific content related to their needs. They're also able to sift through articles using tags as a secondary search. On every article page, there is a Related Products module that links users to the e-commerce experience, built on Shopify, to help drive conversions.
The e-commerce experience features a robust dropdown menu that organizes the products by brand, by form, and by need, in an effort to help users find exactly what they're looking for. Miss Grass vets all of their product to ensure they are of the highest quality, design, and function.
In order to help users find the cannabis products that cater to their needs, Barrel implemented a product finder. The curated results are dynamically populated based on the user's preferred form of consumption and the results they're trying to achieve.