Reinventing the Furniture Experience with ZZ Driggs

ZZ Driggs transforms spaces with contemporary and collectible furniture for rent & purchase. With a prior focus on B2B, ZZ Driggs came to Barrel envisioning a world with greater access to sustainably made and sourced furniture, without the steep cost or requirements of ownership.

In need of a new logo and branding, ZZ Driggs wanted something modern and unconventional that still took into consideration the long, rich history of furniture design. Starting with the logo, we created an iconic mark that relished in its imperfections and stood above the cookie-cutter marks we so often see.

Once the branding was established, we created a one-of-a-kind website to match the authentic and slightly eccentric identity we had developed. It was crucial that our designs brought ZZ's unique voice to life. Just as important was conveying the brand's radical strategy to consumers: rent or purchase thoughtfully designed furniture without breaking the bank.

With a structured grid design, the ZZ website works like a modern art gallery, framing beautiful pieces of furniture between bold black lines. This clean black and white design allows the content to really pop off the page and makes the minimal moments of color feel all the more special.

Check out the website at

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