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Barrel's Director of Strategy and Design Director hosted a live optimization session deep diving a brand who submitted their site for review, including a roadmap of fixes to implement before BFCM.
Fierce Whiskers is an Austin, Texas based whiskey distillery with a ruthless commitment to quality and on a mission to prove that a truly great American whiskey can come from a truly unexpected place.
The name is a reference from former U.S. President Rutherford B. Hayes's journal, describing Austin as an "inconsiderable village" of people having "fierce whiskers". With a chip on their shoulder and whiskey to promote, Fierce Whiskers came to Barrel to create a Shopify website to not only promote the brand but to drive users to booking tours to visit the distillery.
The Barrel team also executed various illustrations and brand assets in order to help visualize the brand story and grow Fierce Whiskers digital presence.
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