Cabot Creamery is a farmer-owned dairy cooperative best known for its award-winning cheddar cheese, butter, sour cream, yogurt, and other dairy products. As part of our ongoing partnership, we optimized Cabot’s website navigation to improve product discoverability across both traditional and AI-powered search. 

By consolidating every cheese subcategory into a single mega menu, we streamlined product discovery while making each category directly crawlable and accessible from the global navigation, improving visibility and strengthening Cabot's ability to rank for high-intent category searches.

Beyond the SEO benefits, the redesign creates a more intuitive shopping experience. Categories are organized into clear groups by product type and use case, allowing customers to quickly scan Cabot’s full product line and navigate directly to the products they're looking for without sorting through a long, overwhelming list.