Proper No. Twelve is a new Irish whiskey brand from Conor McGregor, the UFC MMA star and social media sensation.

We worked with the Proper No. Twelve team to design and develop a website to introduce the new brand and to tell the story of the product. McGregor pays homage to his Irish roots as the "12" comes from the neighborhood in which he grew up, Dublin 12.  The brand will also pay tribute to first responders by donating $5 of every case sold to charities that support them.

The website, built on Shopify, features map integration with Vermont Information Group and an immersive mobile-friendly experience.

See the website at properwhiskey.com.