Launch with Shopify’s BFCM-ready features built-in from day one: agentic commerce, single-page checkout, Shop Pay, pre-order, quick buy, mini-cart, BOPIS, SEO & GEO, bundling, discounting, subscriptions, and more, styled to your brand and ready before the biggest sales weekend of the year.
Barrel is a Shopify Platinum Partner. We've worked with 300+ CPG brands and completed over 150 Shopify migrations, from single-brand launches to multi-storefront replatforms. Our client roster spans McCormick, Kind Snacks, Revision Skincare, OneSkin and Instant Pot, alongside emerging and mid-market brands like Stiller's Soda and Khloud.
Starting at
$60,000, subject to scoping
Timeline
8-12 weeks, subject to scoping
Design
Styled to your brand, built on ecommerce best practices
Out-of-the-box
Single-page checkout, Shop Pay, pre-order, quick buy, mini-cart, BOPIS, agentic commerce, SEO/GEO, bundles, discounts, subscriptions, and more
Scope note
Complex backend integrations, custom subscriptions, and custom third-party app integrations may require additional scoping
Your customers are already asking AI where to buy. Shopify's agentic commerce lets shoppers discover, compare, and check out with your products directly inside tools like ChatGPT, Google AI Mode, Copilot, and Gemini. Shopify reports AI-driven traffic to stores is up 8x year-over-year, with orders from AI-powered search up nearly 13x, and new buyers converting at roughly 2x the rate of other channels. Every Shopify build from Barrel is set up to capture that traffic from day one.
A Shopify migration touches more than your storefront. Whatever's driving the move, whether it's subscriptions, email, growth strategy, or SEO/GEO, we build to achieve your goals, with results to back it up.
Already running a subscription program? We migrate active subscribers without disrupting billing cycles; preserving subscriber data is one of the first things we scope. Stuck with an underperforming loyalty or subscription setup? We rebuild it natively on Shopify with tools like Skio (our recommendation for most CPG brands) or Recharge for more complex, enterprise-level subscription logic. For Bobo's, we focused post-launch work specifically on subscription pathways and cut churn by 16.3% while lifting order value.
A new site is the perfect moment to fix your email program, too. We build in Klaviyo from day one with creative refreshes, full flow optimization, and ongoing campaign management, because a launch without a lifecycle strategy leaves revenue on the table. Brands we've worked with have seen email revenue climb 55% year over year, with retention programs overall growing 195% year over year once replenishment reminders, win-backs, and segmented flows are actually built for the new platform instead of ported over as-is.
Your website doesn't grow in isolation. We build with all commerce channels in mind alongside your new Shopify storefront. For Once Upon a Farm, that meant a build-a-box subscription flow, a product-matching quiz, and a transparency hub tied to the brand's ingredient story — driving an 80% increase in DTC sales, a 100% increase in conversion rate, and a 5,600% increase in sessions. That's the kind of compounding result we're after: not just a new storefront, but a growth engine behind it.
Already technically savvy and want to stay ahead, not catch up? A migration is the moment to treat traditional SEO and Generative Engine Optimization (GEO) as one connected workstream — structuring product and content pages with the semantic markup that lets AI engines like ChatGPT, Claude, and Perplexity interpret and cite your brand accurately. Shopify-syndicated product data through Shopify Catalog already drives 2x more conversion in AI chats. Brands that build SEO and GEO into the migration plan from day one tend to come out with more visibility than they had going in, not less.
If you're still deciding whether a migration is the right move, start with The Shopify Migration Playbook for CPG Brands, Barrel's guide to why CPG brands make the switch, what actually happens to your data and subscriptions, and how to think about redesign scope, built from over 20 years working with CPG brands and 150+ Shopify migrations.
If we haven't answered your question, contact us and we'll be happy to help.
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