Barrel worked with the team at Astral Power to launch a new identity design and WordPress website.
Astral Power provides access to locally produced clean energy from solar farms to people and businesses at a lower cost than their utility. Astral Power handles everything for the customer from initial enrollment to monthly billing, ongoing support, and customer care. Astral Power connects customers to local solar farms, which produces energy and sends to the grid, a concept known as community solar. As a community solar subscriber, customers receive bill credits from their current energy provider for a reduced electrical bill.
We launched a landing page for the brand that communicates what community solar is and drive customers to sign up. We also created custom iconography for the brand system to more clearly illustrate the brand pillars and strategy.
The logo communicates Astral Power’s friendly and honest approach to providing clean energy for all.
Since 2006, Barrel has collaborated with numerous brands to think strategically about their digital experiences. Barrel’s work with Astral Power adds to the agency’s growing roster of clients in the energy industry such as Lumina Solar and Delaware River Solar.
Check out the site at astralpower.com.