Insomniac and Lime Crime partnered to launch VOLTA Beauty, a brand that channels the vibrant energy of rave culture for the Electric Daisy Carnival (EDC). VOLTA offers a range of electrifying, high-performance, color makeup products and services. Barrel helped launch the VOLTA brand on Shopify to drive conversion rates, streamline booking appointments at the beauty bar, and elevate brand awareness.

To bridge the gap between the festival experience and online shopping, VOLTA's landing page is an immersive experience that celebrates self-expression, brand storytelling, and encourages customers to purchase their makeup product and book their hair and makeup services at the beauty bars. From the product glitter hovers to the moving holographic footer, the visuals on the website pays homage to the fun spirit of rave culture.

Beyond outlining their festival makeup products, the landing page drives a clear call-to-action to their Beauty Bar services, providing visitors with a comprehensive overview of service availability and exclusive packages. It guides users through the reservation process, making it easy and seamless to book their appointments.

VOLTA fosters a sense of community by encouraging festival goers to share their user generated content. The social content will be embedded into the page and attract prospective customers, getting them excited about future festivals.

Check out their website here: voltabeauty.com.