Founded in 2017 by a group of legacy cannabis operators and holistic health practitioners, Secret Nature aims to provide people with an experience unlike any other in the CBD industry. Barrel worked with Secret Nature to reimagine their website on Shopify with the goal of creating a more premium brand experience.

Inspired by Secret Nature's unique organic indoor growing process, Barrel created a custom Story page that allows users to take a peek behind the cannabis curtain and see CBD in a new light.

To optimize Secret Nature’s SEO ranking, Barrel restructured the site navigation, URL structure, and filtering to include common search terms like “flavor” and “strain."

Check out the site here.