The Gap is a world-renowned brand and an iconic symbol in American fashion and style. As the largest specialty retailer in the US, they continue to be pioneers in celebrating individuality and inclusivity.

As part of an ongoing partnership, Barrel collaborated as The Gap’s strategic partner to create an omnichannel holiday 2021 campaign launch strategy. The festive season’s concepts debuted after the seasonal shift that followed their fall campaign.

Barrel created an approach for the holiday campaign that included concepts driven by a color strategy and the ability to scale and translate across Gap’s website, email marketing, social channels, and digital ads. This visual style was also used to inform both digital and in-store collateral such as signage and printed mailers.