The All Americans Movement is a cross-cultural campaign unifying all Americans to stand together in support of marginalized communities most affected by COVID-19. All Americans collaborates with different designers to create one-of-a-kind apparel and donates profits directly to those in need. The campaign aims to combat racism, provide medical relief, and support the economic stimulus of small businesses and marginalized communities.To launch, All Americans partnered with 3.1 Phillip Lim, Monse, and Prabal Gurung on a collection of hats and t-shirts. Barrel worked closely with the team to launch the Shopify store for ecommerce sales.

Since its launch, All Americans has received backing from notable press and celebrities including Andrew Yang, Elizabeth Warren, Olivia Munn, Joseph Gordon-Levitt, and Michelle Wolf.Shop All Americans here.