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Barrel's Director of Strategy and Design Director hosted a live optimization session deep diving a brand who submitted their site for review, including a roadmap of fixes to implement before BFCM.
LenX leverages over 60 years of expertise in the home building industry, to drive a focused strategy within Lennar to integrate technology solutions.
LenX is driving forward technology-powered solutions to enhance their customer's experience, making single family living accessible to a broader and more diverse array of the American population, and building healthier and more sustainable communities.
Barrel was tasked with designing and building LenX a website, using Webflow, that not only reflects their brand identity, but positions them as a forward thinker in the space of homebuilding. Through the use of contemporary typography and strong color and shapes, we were able to help develop a design system that pushes LenX into a space of their own.
