Jaci is a premium haircare brand offering their customers thoughtfully formulated shampoos & conditioners. To launch the brand, Barrel worked with the Jaci team to create a conversion-focused eCommerce website on Shopify, bringing the brand to life through art direction and content creation.

In order to visually communicate the clean, botanical-based product formulas, we photographed the bottles next to the raw ingredients inside the bottles: coconut oil, sunflower oil, rosemary extract, and green tea extract.

The products & raw ingredients are paired with tropical leaves, casting shadows to capture the relaxed, approachable vibe of the Jaci brand.

Barrel also worked with the Jaci team to create a custom landing page to help women easily find the product best suited for their hair.

Check out the site here.

Every brand, organization, and company has a unique story to tell. At Studio_B, we collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Interested in working together? Contact us at studio@barrelny.com or see more work at barrel.studio.