The Lanby is a premium primary care members club in New York City that strives to reclaim the value of primary care and redesign the experience that centered around the patient. To launch the brand and give users a chance to get early access to their membership, Barrel worked closely with The Lanby team to create a landing page that brings their brand to life. Barrel created an immersive experience, built in Webflow, that showcases how they are delivering a personalized and preventive approach to health.

To give users a chance to become a member, Barrel utilized Typeform as a third-party integration for data and payment collection.

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